Kimora Lee Simmons Purchased back Baby Phat Company & Plots Relaunch for 2019
Kimora Lee Simmons was a force to be reckoned with in the 2000’s and now she’s got her groove back.
The fashion designer who use to be a model as well as an entrepreneur used the recently passed International Woman’s Day holiday to reveal that she has bought back the previously pop trendy streetwear brand, Baby Phat. Although the /Designer/Entrepreneur/ Model didn’t disclose the purchasing price of the deal she did relay “We had to hunt around to find it.”
The Baby Phat brand was created by Leissner, to extend to Russell Simmons original Men’s Label called Phat Farm. The creator wanted to have something that could move the women streetwear fans.
In its prime in the early Aughts, Baby Phat was one of the Phat Fashions Company most gainful brands with a wide assortment of item classifications and deals in abundance of $1 billion. It was worn by significant big names and facilitated expound design appears.
At the point when Phat Fashion was sold to Kellwood in 2004, Leissner kept on filling in as imaginative executive of Baby Phat. A scent was propelled with Coty in 2005 and the line ventured into footwear, undergarments, kids' wear, insides and different items.
Kellwood fell on harsh occasions and in the midst of various corporate changes. Leissner went separate ways with the brand in 2010. Leissner said a coordinated effort will likewise be a piece of the relaunch, yet she is holding the subtleties of that hush-hush until further notice.
Since 2013, Leissner has additionally made the Kimora Lee Simmons ladies' gathering, which is conveyed in Bloomingdale's, Lord and Taylor, Farfetch and different retailers. She said that while she possesses the two brands, they will be kept independent.
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